As content marketing keeps growing in popularity, companies everywhere are coming up with content to fuel their marketing efforts. But while content marketing is undoubtedly an integral aspect of an efficient internet marketing service, common pitfalls exist.

Many companies are jumping onboard the material marketing express, but few are mindful of common mistakes that are really easy to make and challenging to overcome. Here are 10 pitfalls to think about:

Pitfall #1: Jumping in with no strategy

Research from Content Marketing Institute found that using a documented content marketing plan is amongst the key distinguishing characteristics of any effective content marketing program. However, many companies have the mistake of skipping past the strategy and starting with the tactical. The truth is, buildings need blueprints, meals need recipes and your content marketing efforts must be linked with a strategy-first.

Avoid this mistake by:

• Defining content marketing’s role within your overall marketing strategy

• Identifying internal staff and/or outside resources to run this system

• Determining specific goals to the program

• Defining what metrics will be employed to measure success

Pitfall #2: Not concentrating on your audience

That old rules of advertising put an emphasis on your organization, your product or service, your services along with your message. Content marketing is around publishing content that is focused on the prospect and customer and what they are in fact interested in, in contrast to referring to your business and everything you sell. So to achieve success in content marketing, you must learn your target audience’s wants, needs and interests and consider content creation through their lens, not yours.

Avoid this mistake by:

• Developing buyer personas or customer profiles

• Identifying problems or knowledge gaps your prospects could have

• Gathering ideas from frequent questions your profits and BD team are asked

• Looking to be useful in your audience more than anything else

Pitfall #3: Selling, not sharing

Some companies have the mistake of putting out content that may be merely thinly veiled sales propaganda. You will find a some time and a spot for selling, but when you’re promoting a webinar or eBook as educational, ensure that’s all that it is. Remember, content marketing is not about pitching your goods and services.

Avoid this mistake by:

• Removing typical “salesy” content out of your content marketing

• Answering your audience’s questions and problems through content

• Making sure you create enough top and middle from the funnel content

• Ditching the token “30-second elevator speech” in educational content

Pitfall #4: Neglecting to address the complete customer lifecycle

A lot of companies have the mistake of thinking of content only pertaining to the sales funnel. But content should be designed to continuously engage your audience throughout the entire customer lifecycle, past the aim of sale-from awareness to advocacy. Because ultimately, the final goal of content marketing and the explanation for addressing each stage of the customer lifecycle is absolutely fairly simple: to continuously deliver valuable content that solidifies profitable, long term customer relationships and brand advocates.

Avoid this mistake by:

• Not focusing your site content efforts solely on the sales funnel

• Addressing your audience’s needs each and every stage from the customer lifecycle­

• Creating content that is certainly helpful to existing customers

• Becoming a busy schedule-to resource of both prospects and customers

Pitfall #5: Concentrating on quantity and never quality

One of the biggest content marketing challenges marketers face is creating enough content. But don’t sacrifice quality in the interest of quantity. There is no shortcut for creating quality content, so don’t throw together happy with fluffy copy and sloppy graphics. Instead, make the necessary time for you to create magnetic and compelling content. Ultimately, pushing out lots of content that lacks quality will not likely produce the desired results and can only hurt your articles marketing efforts in the long run.

Avoid this mistake by:

• Doing all of your homework-make the content informative and compelling

• Proofreading and spellchecking all content before it is going out

• Choosing or creating quality images and graphics

• Delivering tangible knowledge and help to readers

Pitfall #6: Lacking originality and differentiation

Content continues to be all the rage in the marketing world for recent years. Along with the expansion of content marketing has contributed to a flood of content that begins to look and sound a similar. In case your content doesn’t stand above your competitors, your business is not likely to face out either. So aim to bring new ideas and new approaches, don’t just settle for “me too” content.

Avoid this mistake by:

• Seeking to cover newer or slightly different territory

• Putting your very own stamp on topics that have been paid by others

• Going far above the rest of the pack with quality and substance

• Making your content visually differentiate yourself from your competition

Pitfall #7: Inconsistent/infrequent blogging

Although companies like the thought of having your blog and the potential online traffic your blog could bring, some haven’t committed the time and resources essential to blogging consistently. When visitors see big gaps inside your blog frequency or it’s been some time as your last post, it sends the wrong signal for your audience and can most certainly not assist you to achieve your content marketing goals.

Avoid this mistake by:

• Making blogging a high priority

• Investing in blogging one or more times each week, every week-NO excuses

• Recruiting help-don’t input it around the shoulders of 1 or 2 people

• Keeping a running list of blog topics and ideas to maintain you inspired

Pitfall #8: Viewing content marketing as SEO

Way too many companies (and SEO agencies) view content marketing simply being a new method to increase search rankings. While Google’s latest algorithms do place a tremendous concentrate on rewarding publishers of high quality and relevant content, that doesn’t signify content marketing is purely a search engine optimisation exercise. Yes, it’s correct that content marketing done right can and will increase search rankings and drive web site traffic. But SEO is undoubtedly an ancillary benefit from content marketing-a subset of your respective program-it’s not the main goal or purpose, nor should it become the perfect sole motivation for creating content.

Avoid this mistake by:

• Creating content for folks, not search engine listings

• Viewing SEO as a means, however, not the conclusion goal or purpose

• Following on-page SEO best practices yet not making SEO the point of interest

• Remembering content marketing is centered on the prospect and customer

Pitfall #9: Becoming paralyzed through your editorial calendar (or lack thereof)

Planning is crucial, but some companies are incredibly focused on creating finely detailed editorial calendars that time and resources are spent planning the content instead of creating the content. Along with the time loss, in addition, it leaves little room for adjustments in the process. On the other side, lacking a roadmap for your personal content might be equally dangerous.

Avoid this mistake by:

• Developing a quarterly prepare for topics and formats for a guide

• Keeping a running set of ideas and revisit regularly

• Being agile-allowing room in your calendar for adjustments and additions

• Developing your own calendar-with just as much or very little detail as you need

Pitfall #10: Expecting immediate results

If you’re expecting to “start” content marketing and immediately get results, you’re probably be disappointed. Some companies fail to realize that content marketing is not dexspky66 quick solution to increase sales in the short term, instead it’s a long-term strategy that can take a little while to create. Thus if your company is going to take up content marketing in your overall web marketing strategy, you should be patient and willing to commit for the long haul.

Avoid this mistake by:

• Committing to patience and a long term mentality

• Being diligent to push forward even if results don’t immediately pour in

• Continuing to focus on your audience and your strategic objectives

• Adopting a course mentality and ditching the campaign mentality

Content marketing is not without its challenges and difficulties. They are several of the more common mistakes that marketers will make in terms of content marketing. What exactly are some others that you’ve experienced or noticed? You can improve the conversation within the comments below.